Press Release 19th June 2023

Delightful moments full of joy: BILLA celebrates 40 years of Donauinselfest

BILLA and the Donauinselfest stand equally for joy and pleasurable moments. As a partner of the upcoming Donauinselfest, which will take place from June 23 to 25, 2023, BILLA is including Ottakringer's official island beer in its range for the first time. This is brewed especially for the festival and in the past was only available on site.

A large crowd at a nighttime outdoor concert, with confetti falling from above and bright stage lights illuminating the scene. The audience is engaged, with many taking photos or videos.

BILLA celebrates 40 years of the Danube Island Festival - and the customers celebrate with us! / Copyright: BILLA / Alexander Müller, Reproduction for PR purposes free of charge

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At a glance

On the occasion of the 40th anniversary of the Donauinselfest, BILLA offers a foretaste for beer lovers and special moments at #dif23.
On the market for the first time: Ottakringer's #dif23 island beer is available at BILLA and BILLA PLUS in and around Vienna
On sale for the first time: Ottakringer's #dif23 island beer is available at BILLA and BILLA PLUS in and around Vienna

Thanks to the cooperation with BILLA, customers will be able to enjoy this special beer free of charge in the run-up to Europe's largest open-air festival. The island beer in the eye-catching anniversary design is available while stocks last at BILLA and BILLA PLUS in Vienna and the surrounding area. In addition, BILLA and BIPA have raffled off exclusive tickets for the partner and sponsor area at the Donauinselfest via social media, enabling the lucky winners to enjoy a unique visit to the festival. Awaiting them is a free culinary treat including buffet and drinks as well as a unique view of the festival stage - the largest stage the Donauinselfest has to offer.

Marcel Haraszti, CEO of REWE International AG: "BILLA and the Donauinselfest are deeply rooted in the city of Vienna to the same extent, so it was obvious to further deepen our partnership on the occasion of this year's DIF anniversary. We are very pleased to be able to give our customers a little festival atmosphere with the Inselbier in the run-up to the Donauinselfest. Those who are lucky enough to win in our raffles can look forward to an exclusive ambience at the DIF with food and drink and the best view of the big festival stage."

Matthias Friedrich, Managing Director Pro Event Team for Vienna and Project Manager of the Donauinselfest: "The grocer BILLA and the Donauinselfest have been two Viennese institutions for many decades and it is impossible to imagine the city of Vienna without them. It is a great pleasure to know that we have such a strong partner as BILLA at our side also for this year's anniversary edition - thank you very much for your support!"