VIVA BILLA positions itself as the first choice for the convenient and quick stop in between and unifies two success stories in one appearance: a newly created shopping experience that combines the know-how of the food retailer regarding product selection and the gastronomic competence of OMV's VIVA Genusswelt.
"Our focus is currently primarily on cooperation with Austrian producers for the gastronomy sector. Based on this competence, we are constantly optimizing our range of products and services to meet the needs of our customers at the highest quality level. With VIVA BILLA, we now offer even more fresh products, more branded articles as well as popular BILLA private labels, and all at a fair price. With the "one stop for all" market presence of VIVA BILLA, we as OMV are responding to the increasing convenience demands of our time," says Gernot Gollner, Head of OMV's service station business in Austria.
"Customers can be sure to be supplied with the best BILLA quality in the VIVA BILLA stores. With ten warehouse locations - spread throughout Austria - we guarantee short delivery routes. This is particularly important for the freshness of fruit, vegetables, dairy products and meat products. In addition, it allows us to comprehensively strengthen the regional assortment", Jürgen Öllinger, Managing Director of REWE Großhandel GmbH, explains the advantages of the new concept.
All VIVA BILLA stores feature a timeless and warm design and the assortment includes popular BILLA brands such as the BILLA own brand or Ja! Natürlich, among others, a high proportion of convenient products for everyday use.
Background information:
OMV Aktiengesellschaft
OMV is one of Austria's largest listed industrial companies, with consolidated sales of EUR 62 billion and a workforce of around 22,300 in 2022. In Chemicals & Materials, OMV is one of the world's leading suppliers of advanced and circular polyolefin solutions through its subsidiary Borealis and a European market leader in basic chemicals, plant nutrients and plastics recycling. Together with its two major joint ventures - Borouge (with ADNOC, in the UAE and Singapore) and Baystar™ (with TotalEnergies, in the USA) - Borealis provides products and services to customers around the world. OMV's Fuels & Feedstock business produces and markets fuels as well as feedstocks for the chemical industry, operates three refineries in Europe and holds a 15% stake in a refinery joint venture in the UAE. OMV operates around 1,800 service stations in ten European countries. In the Energy business area, OMV explores, develops and produces oil and gas in the four core regions of Central and Eastern Europe, Middle East and Africa, North Sea and Asia-Pacific. Average daily production in 2022 was 392 kboe/d. The activities also include the low carbon business and the entire gas business.
OMV will evolve from an integrated oil, gas and chemicals company to a leading supplier of innovative sustainable fuels, chemicals and materials, taking a global leadership role in the circular economy. With the transition to a low-carbon business, OMV is pursuing the goal of becoming climate-neutral in all three scopes by 2050 at the latest.
OMV shares are traded on the Vienna Stock Exchange (OMV) and as American Depository Receipts (OMVKY) in the USA.
REWE Großhandel GmbH
REWE Großhandel GmbH is part of REWE International AG and bundles the entire wholesale business of REWE Group in Austria. This includes the cooperation partners, the delivery points and the independent ADEG merchants.
The cooperation partners include, among others, around 600 service station stores throughout Austria, which are supplied by REWE Großhandel GmbH. In addition, the co-branding brands of the cooperation partners bp with "BILLA NOW", OMV with "VIVA BILLA", Jet with "BILLA stop&shop" and Shell with "BILLA Unterwegs" are managed and further developed.
The independent ADEG retailers, who have always stood for genuine regional local supply, are also serviced by REWE Wholesale. With around 400 locations and 2,300 employees, they are among the most important local suppliers in Austria and benefit from the strong REWE wholesale assortment with its wide range of branded products and successful private labels.
More info at www.rewe-group.at
