Press Release 31st August 2023

A big anniversary: BILLA and BIPA celebrate 100 years of Disney and celebrate the favorite characters on their products.

With 13 BILLA immer gut articles and several BI HOME products of the Disney edition, BILLA and BIPA start into the school autumn.

With 13 BILLA immer gut articles and several BI HOME products of the Disney edition, BILLA and BIPA start into the school autumn.

With 13 BILLA immer gut articles and several BI HOME products of the Disney edition, BILLA and BIPA start into the school autumn. / Copyright: © BILLA AG / Robert Harson

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For 100 years, Disney has fascinated with unique stories that amaze people from all over the world and inspire them to dream. To mark the big anniversary, BILLA and BIPA are bringing the popular characters from the successful cartoon workshop onto their shelves and letting selected items from their own brands shine in the Disney look.

The own brand BILLA immer gut offers a wide selection at affordable prices and enjoyment for the whole family. 13 items from the popular range now feature designs of Mickey and Minnie Mouse as well as Donald Duck and other Disney characters. These include fruit muesli, canned corn and poultry frankfurters in a variety of flavors. Varied snacks are also provided with Styrian apple chips, freeze-dried bananas, strawberries and a freeze-dried fruit mix. The BILLA immer gut products in the Disney Edition are available while stocks last and throughout Austria at BILLA and BILLA PLUS.

BIPA is also celebrating 100 years of Disney and, starting in September, will be offering private label products in the design of the cult characters. BI HOME offers practical and quality articles for everyday life and the household - now also a tissue box and kitchen roll with Disney motifs, which will be available in all BIPA stores throughout Austria from the first week of September - while stocks last. More exciting children's body care products from the BIPA brand BI KIDS will follow in the fall - stay tuned!