Press Release 22nd September 2023

Save and do good at the same time: On a Cuddle Course with the PENNY Forest & Scurry Gang

When the days get shorter, it's time to snuggle up at PENNY. From 21 September to 23 December, customers who collect 50 loyalty points will receive an 80 percent discount on eight different cuddly toys from "Die Wald- & Wuselbande". Customers save money and do good at the same time: for every cuddly toy sold, 10 cents are automatically donated to the PENNY Family Relief Fund of the Austrian Red Cross.

From mid-September, small and large forest and nature enthusiasts will collect the cuddly toys from

From mid-September, small and large forest and nature enthusiasts will collect the cuddly toys from "Die Wald- & Wuselbande" at PENNY. / Copyright: PENNY / Harson, Reproduction for PR purposes free of charge

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"The Forest & Scurry Gang" consists of the clever "Fanny Fox", the cheeky "Falco Freshman", the hungry "Erich Squirrel", the little "Irmi Hedgehog", the beautiful "Bibi Blue Tit", the feathered "Evi Owl", the proud "Hansi Deer" and the nimble "Hubsi Rabbit". The cuddly companions are made of one hundred percent recycled material. Also in the PENNY anniversary year, 10 cents will automatically be donated to the PENNY Family Relief Fund of the Austrian Red Cross for every cuddly toy sold. The motto is: collect points, compete for cuddles with PENNY and do good in the process.

It's that simple:

  1. Collect one loyalty point per 5 euro purchase value between 21 September and 7 December directly at the PENNY checkout.

  2. Stick the collected loyalty points into the PENNY collection passport.

  3. Redeem the pass filled with 50 loyalty points in all Austrian PENNY stores until 23 December 2023, buy one of the cuddly toys from "Die Wald- & Wuselbande" for 2.99 euros and save 80 percent at the same time. While stocks last.

    PENNY customers who do not want to collect loyalty points but still want to do something good can buy their personal cuddly toy from "Die Wald- & Wuselbande" for the regular price of 14.99 in all PENNY stores.

The PENNY Family Relief Fund offers help where it is urgently needed

Together with the Austrian Red Cross, PENNY has been supporting families in need throughout Austria as part of the PENNY Family Relief Fund since 2011. "We are all experiencing it right now. The most basic necessities have become barely affordable for many, but especially for families who were already at the subsistence level before rising inflation. All of these families urgently need help. The PENNY Family Relief Fund supports them here with targeted assistance," explains Kai Pataky, PENNY Managing Director. Around 2 million euros in donations have been collected so far. This has helped 5,362 needy families in Austria with 12,725 children.

More information is available at www.penny.at