Press Release 21st November 2023

BILLA online store has expanded its range by 50 percent in three years

The BILLA online store has been making everyday life easier for its customers since 1999 and has been growing in popularity ever since. Three years ago, customers were able to choose from just under 8,000 items; following a 50 percent increase, there is now a product variety of 12,000 items.

A person in a red shirt carries a basket of groceries, including lettuce and vegetables, while walking up a spiral staircase with ornate railings and a checkered floor below.

The BILLA online store's delivery service is popular throughout Austria, with deliveries most frequently made in the Vienna and Lower Austria region. / Copyright: BILLA AG, Reproduction for PR purposes free of charge

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At a glance

Currently 12,000 products available in the BILLA online store, of which 2,300 are purely plant-based, more than 1,800 are organic and around 1,300 are gluten-free
Top sellers online are Ja! Natürlich bananas and cucumbers
Delivery service popular throughout Austria, most deliveries are made in Vienna and Lower Austria
BILLA celebrates Cyber Weekend with a 20 percent discount on all products in the online store and free delivery throughout November for purchases of 40 euros or more

BILLA's focus is on the needs and wishes of its customers, just as it is in stationary retail. The plant-based online range, which has also doubled in the last three years, currently includes 2,300 products. At 15 percent of the total range, the proportion of organic products has always been high and has grown continuously in line with the increased number of items. The gluten-free range in the BILLA online store has seen a particular increase in just one year: more than 200 items have been added.

David Renker, Head of the BILLA online store: "We are delighted that the BILLA online store has been so well received by our customers for 24 years now. This shows us that we are on the right track with our online strategy and that we have found the right balance between the brick-and-mortar and online product ranges. For example, it is also important to us to offer a comprehensive plant-based selection and a diverse range of organic products in the BILLA online store. We also attach great importance to service and focus on interaction."

Austrians use the grocery retailer's online service primarily to do their weekly grocery shopping conveniently and digitally from home or on the go. Having groceries delivered to your home is particularly popular in Vienna and Lower Austria. Organic bananas from Ja! Natürlich organic bananas and cucumbers in the shopping cart. However, dairy and sausage products as well as fruit, vegetables and meat also account for a high proportion of orders.

More than 200 employees work for the BILLA online store

Customers are supplied from delivery branches in the federal states. For the Vienna area, the products come from two large food fulfillment centers in the south and north of the federal capital. More than 200 employees work in the warehouses alone to put together the shopping baskets. Then there are the drivers. They bring the heavy weekly groceries to the door without interrupting the cold chain - regardless of whether customers live on the ground floor or on the 6th floor without an elevator. Thanks to the one-hour delivery windows, customers can plan their day even better. If requested, shopping baskets are usually delivered on the same day or the following day at the latest. On weekdays from 6 am to 10 pm, on Saturdays from 6 am to 6 pm.

Save 20 percent in the entire BILLA online store on Cyber Weekend

To celebrate Cyber Weekend in style, customers will receive a 20 percent discount on all products in the BILLA online store with the code "BLACK" from Black Friday, November 24, 2023, to Cyber Monday, November 27, 2023, or Click&Collect. In addition, delivery is free throughout November for purchases of 40 euros or more.