Press Release 23rd November 2023

First BILLA PLUS retailer opens its newly built store in Lower Austria

The first BILLA PLUS store in Austria to be run by a merchant and BILLA as a joint venture opens today. It is located at Wiener Neustädter Straße 2 in Pottendorf, Lower Austria, and is under the independent management of the newly qualified businessman Emir Spahic.

Emir Spahic starts as Austria's first BILLA PLUS retailer in Pottendorf, Lower Austria, in a completely new store.

Emir Spahic starts as Austria's first BILLA PLUS retailer in Pottendorf, Lower Austria, in a completely new store. / Copyright: BILLA / Robert Harson, Reproduction for PR purposes free of charge

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This BILLA PLUS store is the first new building to be taken over by a merchant - Emir Spahic's ideas, vision and personal signature were already incorporated into the planning and construction of the store, which took around six months. From the outside, the store building impresses with its modern BILLA PLUS design, which has been extended to include the addition "Spahic family".

Inside, customers can expect a diverse range of products on over 1,600m2: Successful classics, popular own brands and products from small businesses in the region. These include the finest wines from the Heinrich Hartl winery in Oberwaltersdorf, game and delicatessen specialities from res frumentariae in Vienna-Meidling, as well as meat and sausages from the Windisch butcher's shop in Wiener Neustadt, which has been family-run for three generations. A special centrepiece of the market is the plant-based "PFLANZILLA World". This themed area offers exclusively plant-based foods. These include 150 new products and tasting winners, which were previously mainly available at BILLA PFLANZILLA in Vienna and Graz.

BILLA PLUS Spahic family takes care of its customers and the region with a 50-strong team

Emir Spahic's team consists of 50 employees, including one apprentice. The opening of the BILLA PLUS store has created 30 new jobs for the region. Emir Spahic's team is on hand to advise customers on their daily shopping - including meat and fish service and in the market patisserie. In addition, the new BILLA PLUS in Pottendorf is a postal partner and enables customers to easily process postal and financial services on site. The entire BILLA PLUS store is barrier-free. There are 80 car parking spaces and electric charging points in front of the store. Sustainability measures taken include the photovoltaic system on the roof, which provides energy for the store, and the cooperation with Too Good To Go.

Emir Spahic, BILLA PLUS retailer in Pottendorf: "The Kaufleute model is a unique opportunity for me to work together with the strong partner BILLA on the path to independence. I am delighted not only to be the first BILLA PLUS retailer to start, but also to have been involved in the first new build as a retailer. I was able to realise my personal signature in both the planning and construction process and, for example, I worked on the Post partnership and the PFLANZILLA world. The customers' wishes play a key role, and my team and I always have an open ear for them. The focus of the range is clearly on products from regional and local producers, which I offer a stage for in my BILLA PLUS."

Brian Beck, BILLA Board Member for Wholesale and Merchants: "Today we are reaching another milestone with our BILLA merchant model. The first independently managed BILLA PLUS store is opening its doors. I would like to congratulate Emir Spahic on this and am delighted that he is part of our Kaufleute team. Even with such a large store, which has been built from scratch, our safety net, which offers significant advantages for the independent retailers, naturally comes into play. After the launch of our Kaufleute model almost a year ago, the response from the retailers, applicants and customers has been excellent, which makes me very happy."

BILLA Kaufleute model offers comprehensive support and a reliable safety net

The BILLA Kaufleute model is a unique concept in this country, which is characterised by strong backing and support. It significantly expands the existing BILLA portfolio alongside classic BILLA and BILLA PLUS stores. Today's opening further establishes this new, attractive and low-threshold opportunity for prospective merchants, ensures the long-term security of the local infrastructure and spreads the commercial tradition even further in Austria.

BILLA is a strong partner for merchants, providing advice and support. They benefit from the expertise and know-how of the BILLA family - for example, in the coordination of important decisions such as investments. BILLA also provides the joint companies with a balanced and attractively priced basic product range, which offers additional support and security. BILLA also supports the retailers in store design, purchasing, with strong own brands and a comprehensive network of suppliers, with questions about energy efficiency and provides technical support. In addition, BILLA retailers receive a service package with all the necessary tools to successfully manage the store.

Further information can be found at: billa.at/spahic

Address & opening hours:

BILLA Spahic OG
Wiener Neustädter Straße 2, 2486 Pottendorf
Moday to Friday: 07:15 – 19:30
Saturday: 07:15 – 18:00