Press Release 19th December 2023

Prominently placed: BILLA and BILLA PLUS entrance areas become digital advertising platforms

With 999 screens in the stores, accompanied by jö.live radio, Austria's largest monthly magazine "Frisch gekocht" or the strong online presence through the BILLA online store, the food retailer BILLA offers comprehensive advertising opportunities for companies. This colorful bouquet has now been expanded: Since the beginning of December, steles have been installed in the entrance area of around 210 BILLA and BILLA PLUS stores, which make companies' advertising messages shine on 65-inch screens. The digital innovation will be successively expanded to other locations. In addition to many different possible combinations, the stele can also be booked exclusively for one week. A six-second video is enough to spread advertising messages dynamically and in a targeted manner via BILLA in Austria. For the first time, advertising placements in BILLA and BILLA PLUS stores can also be booked by companies that are not listed as partners of the BILLA family. The first user of the new steles will be the telecommunications provider "Drei" just in time for the pre-Christmas period.

(f.l.t.r.): Florian Widi (Group Head of Media Sales at BILLA), Jonilda Keci (Client Manager UM Panmedia), Viktoria Zischka (Senior Media Consultant BILLA), Alexander Binder (Media Manager Hutchison Drei Austria GmbH), Vanessa Sulak (Campaign Manager, Hutchison Drei Austria GmbH).

(f.l.t.r.): Florian Widi (Group Head of Media Sales at BILLA), Jonilda Keci (Client Manager UM Panmedia), Viktoria Zischka (Senior Media Consultant BILLA), Alexander Binder (Media Manager Hutchison Drei Austria GmbH), Vanessa Sulak (Campaign Manager, Hutchison Drei Austria GmbH). / Copyright: © BILLA AG / Robert Harson, Abdruck zu redaktionellen Zwecken honorarfrei

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BILLA CEO Michael Paterno is delighted with the new advertising platform: "With a comprehensive network of locations, the BILLA family is a daily part of people's lives in Austria. At the same time, it has enormous potential as an attractive advertising platform, both offline and online, to reach a wide variety of target groups with advertising messages. I am delighted that with our new steles, we can now also make the entrance areas of the stores available to interested business customers for their placements. We have thus succeeded in expanding our advertising opportunities with a useful digital innovation."

Florian Widi, Group Head of Media Sales at BILLA, says: "We are delighted to be able to offer all companies access to our unique and effective advertising options in the BILLA family with immediate effect. Throughout Austria, we can reach more than a quarter of the population with our new steles alone. By spring, we will even be able to reach more than half, as we are gradually increasing the number of steles to over 500 locations. We are proud to be celebrating the premiere of our new form of advertising with such a large customer as 'Drei' and look forward to many more interested parties."

Alexander Binder, Media Manager at Drei: "We were immediately impressed by the new screens in the entrance area of the stores, as they convey the vibrancy and passion of 'Drei' directly to the customers at BILLA and BILLA PLUS. Christmas trade is particularly essential for us in the telecommunications sector, which is why we decided on this impressive advertising opportunity. Every week, 2.6 million people pass by our placement. We are delighted to be the first mover in this area together with BILLA."