Press Release 14th December 2023

Quality without compromise: BILLA visits local partner companies in Vienna and Lower Austria

Over 8,720 food products from local producers can be found on the shelves of BILLA and BILLA PLUS stores in Vienna and Lower Austria. The farms are often located in the immediate vicinity of BILLA stores. This enables particularly close and neighborly cooperation and promotes regional value creation. As part of the BILLA Locality Tour, BILLA and BILLA PLUS employees visited five partner businesses in Vienna and Lower Austria and gained an insight into the production processes of the high-quality products. They took a look behind the scenes of production at Hink Pasteten in Vienna, at the Geier bakery and the Wilhelmsburger Hoflieferanten in Marktgrafneusiedl, at the Klosterneuburg monastery winery and at Grossauer Edelkonserven in Schönberg/Kamp.

A group of people stands behind a table displaying various loaves of bread. They are in a room with bakery equipment in the background. Several bread types are presented on trays with branded cloths. The individuals are smiling and dressed in business and casual attire.

A visit to the Geier bakery. / Copyright: © BILLA AG

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At a glance

BILLA relies on around 9,000 regional products from Vienna and Lower Austria
As part of the BILLA locality tour, BILLA employees personally convinced themselves of the quality promise of five local businesses
The focus is on cultivating relationships in the region and personal exchange at eye leve

BILLA Sales Director Hamed Mohseni was delighted: "Personal contact and direct exchange with our local partner businesses is one of the most important components of our work in the regions at BILLA. Our customers also attach great importance to local products and trust in the local quality promise. We launched the locality tour to gain an even better insight into the challenges and needs of our partner businesses and to be able to respond to them together. It also gives us the opportunity to make our product range even more diverse and tailor it to our customers' wishes. Regional businesses in particular know best which products are particularly popular in their neighborhood."