Press Release 19th March 2024

Greenpeace market check for seeds: BILLA and BILLA PLUS at the top of the podium

Seeds are not only being sown in Austria's fields at the moment, people are also indulging in hobby gardening in private households - both in the countryside and in the city. Just in time for spring, the environmental protection organisation Greenpeace took a close look at the selection of seeds in Austria's largest supermarkets. Quality criteria such as organic origin, regional origin, the propagability of the seeds and whether they are traditional varieties were assessed. BILLA was the test winner with the best range, followed by BILLA PLUS in second place - both received a "very good" rating from Greenpeace (BILLA: 92.5 % and BILLA PLUS: 91.5 %).

Hands holding a seed packet with potted soil, terracotta pots, a trowel, and additional seed packets on a wooden surface. Sunlight casts soft shadows on the scene.

BILLA's own brand Ja! Natürlich not only emphasises the best organic quality for its food, but also for its plant seeds. / Copyright: © Ja! Natürlich, Abdruck zu redaktionellen Zwecken honorarfrei., Reproduction for PR purposes free of charge

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At a glance

Greenpeace scrutinised the seeds sold by domestic food retailers - BILLA took the top spot due to its high quality standards, followed by BILLA PLUS in second place
Tested seeds of the private label Ja! Natürlich convinced with its transparent organic origin, regional provenance, the propagability of the seeds and the selection of traditional varieties

Klaudia Atzmüller, Ja! Natürlich Managing Director: "Careful use of natural resources and the preservation of biodiversity make a sustainable contribution to our environment and society. For 30 years, we have been pursuing the highest organic standards with Ja! Natürlich has been pursuing the highest organic standards, which of course also apply to our diverse range of seeds. The Ja! Natürlich seeds, for example, bring top-quality organic lettuce, flowers and carrots to our customers' gardens, patios and flower pots. We are delighted that our efforts are reflected so positively in the current Greenpeace market check and that BILLA PLUS and BILLA have emerged as winners."

Ja! Natürlich seeds for all urban gardeners, patio planters and garden lovers

BILLA's own brand Ja! Natürlich not only emphasises the best organic quality for its food, but also for its plant seeds. The range includes over 140 organic seed varieties and offers a wide variety of organic fruit vegetable seeds, organic flower seeds and green manure, organic vegetable seeds, organic kitchen herb seeds and organic seed tapes. The Ja! Natürlich customers therefore have a wide range of opportunities to demonstrate their own green fingers and can process their home-grown herbs, carrots or radishes, as well as various types of fruit in the best organic quality, into their favourite dishes after a successful harvest.

A speciality in the Ja! Natürlich range are the organic wildflower seeds. Collected, grown and cultivated by organic farmer Christian Rumplmayr in cooperation with the "Biobaumschule Ottenberg" nursery based in Upper Austria, they have succeeded in reproducing wildflowers that have become rare and making an important contribution to the preservation of biodiversity. The seeds are available in grass paper packaging in BILLA stores and are ideal for growing in the garden as well as on the balcony or patio.

The detailed results of the Greenpeace market check can be found at https://greenpeace.at/marktcheck/.