Press Release 22nd March 2024

On your marks, get set, go! BILLA's "I live for my club!" campaign enters its second round

Under the motto "I live for my club!", BILLA launched an Austria-wide campaign in spring 2023 with the aim of supporting the colorful diversity of local amateur sports clubs together with its customers. Customers were able to collect raffle tickets when shopping at BILLA, BILLA PLUS and in the BILLA online store and assign them to their favorite sports clubs. The clubs exchanged them for great free prizes - from jerseys and balls to barbecues, there were all kinds of prizes up for grabs. Following its great success, BILLA is delighted to be repeating the campaign this year. From now until June 29, amateur sports clubs from all federal states can register at billa.at/meinverein to take part in the big raffle ticket collection. The collection of raffle tickets in stores and in the course of online shopping starts on April 11!

Three men standing outside a store entrance with a person in a wild boar costume. The costume character is holding a sign with text in German. Two men are giving thumbs up, and promotional banners are visible in the background.

f.l.t.r.: Michael Paterno (BILLA board member), Sport Austria president Hans Niessl, Ferdl, Harald Mießner, BILLA board member / Copyright: © BILLA / Robert Harson, Abdruck zu PR-Zwecken honorarfrei., Reproduction for PR purposes free of charge

Download

At a glance

After last year's great success, the campaign to support the local sports club scene will be held again this year
Amateur sports clubs from all areas can now register at billa.at/meinverein to take part in the big lottery draw
There are some great free prizes up for grabs again, including new ones
Great success: more than 5,140 sports clubs snapped up over 20.4 million raffle tickets in 2023 and exchanged them for more than 29,500 prizes

Harald Mießner, BILLA Board Member for Sales: "Last year, I was delighted to see how committed amateur sports clubs were to the BILLA 'I live for my club' campaign. 5,145 sports clubs throughout Austria collected over 20.4 million raffle tickets and received more than 29,500 prizes - that's an incredible success!" Michael Paterno, BILLA Board Member Consumer, adds: "The great interest in the campaign last year impressively demonstrated the special solidarity for club sport in Austria. We are therefore all the more pleased to be able to offer Austrian sports clubs such a big stage again this year and call on all amateur clubs to register for the campaign."

Sport Austria President Hans Niessl: "Austria's 15,000 sports clubs make an invaluable contribution to our society. Be it economic, health-related or also social, integrative and inclusive. As President of Sport Austria, I am therefore constantly working to further improve the framework conditions for sport and to be a strong partner for our sports associations and clubs as a service organization. A project close to our hearts and probably the biggest preventative measure in terms of health policy is the daily exercise session. Our biggest goal must be to get more people to exercise more. I therefore welcome every initiative that supports sport and exercise and am delighted that BILLA recognizes sports clubs as a pillar of our society and is making a valuable contribution with this campaign.".

Would your club like to take part in the campaign? Register now!

Any popular sports club registered in Austria can take part in the BILLA campaign "I live for my club!", regardless of its size and number of members. Last year, BILLA was pleased to welcome a colorful variety of clubs with a wide range of sports - including soccer, American football, swimming, gymnastics and judo clubs and many more. All you need to do is register for free by June 29, 2024 at billa.at/meinverein A new registration is also required if the club already took part in the campaign in 2023.

Secure extra tickets with Ferdl's club fund

Every amateur sports club that registers at billa.at/meinverein by April 28, 2024 has the chance to win lots of extra tickets from "Ferdl's Club Box Office" this year. Customers can assign their raffle tickets to "Ferdl's Club Box Office" via the website or app if they don't have a favorite sports club but still want to support amateur sport in Austria. At the end of the campaign, all the tickets collected will be raffled off to 50 winning clubs, each of which will receive the same number of tickets - at least 1,000.