Life is a PENNY farm: 20 suppliers from 6 regions for constantly freshly harvested fruit and vegetables
On 16 June, the focus is on seasonal vegetables, because on "Fresh Vegetable Day", people are encouraged to harvest their own garden or stock up on fresh, regional produce at the supermarket. At PENNY, the motto is "Life is a PENNY farm" - 365 days a year. Under this motto, the brand discounter is focussing on its local suppliers. 20 suppliers* from six federal states supply PENNY with fresh fruit and vegetables all year round. This includes GEO vegetable producer organisation Eastern Austria. Currently fresh on the shelves: "I am Austria" - premium cherry tomatoes, peppers and cucumbers. Incidentally, tomatoes are the Austrians' favourite vegetable. The favourite fruit is the apple. In 2023, Austrians ate an average of around 200 kilograms of fruit and vegetables per person (source: Statista). Could it get any fresher? Yes, because: Every 120 minutes, the fruit and vegetable section is checked for complete freshness by the specially appointed freshness heroes. In 2023, the brand discounter's customers were able to enjoy over 20,000 tonnes of fresh fruit and vegetables thanks to this high quality standard.

Patrick Haider at work / Copyright: © PENNY / Robert Harson, Reproduction for PR purposes free of charge
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PENNY matches farmers with freshness heroes
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Now fresh on the shelves: "I am Austria" - premium cherry tomatoes, cucumbers and peppers from Burgenland
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Austrians eat around 200 kilos of fruit and vegetables per year (source: Statista*)