Press Release 29th November 2024

Viennese sausage stands for your home: BILLA brings UNESCO World Cultural Heritage to your home

The Viennese sausage stand, an important part of urban food culture and a social meeting place, has been officially inscribed on the UNESCO Intangible Cultural Heritage List. This award recognises the cultural significance of sausage stands and their role as a symbol of Viennese tradition. BILLA is delighted to offer its customers special access to this cultural asset through its long-standing partnership with ‘Vom scharfen René’ founder René Kachlir. Since 2021, the popular products from ‘Vom scharfen Rene’ such as Käsekrainer, Burenwurst and Co. have been available in over 200 BILLA and BILLA PLUS stores in Vienna and the surrounding area.

Two men standing outside a Billa Plus store, both holding packaged products and smiling. The man on the left is in a suit, and the man on the right is in a black T-shirt. The store entrance and signage are visible in the background.

Hamed Mohseni, BILLA Sales Director, and René Kachlir, founder and chairman of the association of sausage stand operators ‘Vom scharfen René’, are delighted about the joint cooperation. / Copyright: © BILLA / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

BILLA is delighted that the Viennese sausage stands have been recognised as a UNESCO World Heritage Site
World cultural heritage at home: ‘Vom scharfen Rene’ sausages made according to René Kachlir's original recipe are available in over 200 BILLA and BILLA PLUS stores in Vienna and the surrounding area

‘It's a special pleasure to present the Viennese sausage stand as part of our range in BILLA and BILLA PLUS stores since 2021. The products from ‘Vom scharfen Rene’, which were developed by founder René Kachlir, are a real top seller. It's great that we, as an Austrian food retailer, can contribute to bringing the Viennese sausage stand out of the city and into the kitchens of the Viennese and far beyond,’ says Hamed Mohseni, Sales Director at BILLA.