Press Release 17th January 2025

On a tasting tour through Austria: BILLA online shop launches new Instagram series about innovative food start-ups

The new ‘Tastefahrt’ video series from the BILLA online shop presents the exciting world of the Austrian food start-up scene. Hosted by Markus Kuntke, Head of Trend & Innovation at REWE International, viewers are introduced to a new start-up in each episode, get to know the founders and their stories and gain exclusive insights behind the scenes of exciting product innovations. The series is now available on the BILLA online shop's Instagram channel.

Markus Kuntke, Head of Trend & Innovation at REWE International, is now on a tour of Austria to discover the country's exciting food start-up scene. / Copyright: © BILLA AG, Reproduction for PR purposes free of charge

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At a glance

New video series from the BILLA online shop now provides insights into the diversity and innovative strength of the local food scene
Markus Kuntke, Head of Trend & Innovation at REWE International, accompanies new founders and product innovations from Austria in each episode

‘Austria's food world is more diverse and innovative than ever before. In the ‘Tastefahrt’ series, we explore this exciting world and get to know the latest products and creative minds behind the start-ups together with our viewers. I'm looking forward to the journey with lots of flavour and innovation - made in Austria,’ says Kuntke.

In the first season of the format, the companies Karma Food, Die Pflanzerei, Fratelli Barbaro, Revo Foods, NEOH, Goldblatt, Die Stadtküche, Aumaerk, Schofrulade and Vom scharfen René will be visited.