BIPA cuts prices in Austria and expands into Romania
BIPA, the drugstore brand of the REWE Group, is permanently reducing the prices of over 300 items across the range - both own brands and branded products - in its shops and in the BIPA online shop. "Through our development, we are realising further benefits that we are passing on directly to customers: even more own brands, many great promotional benefits and even more permanent price reductions. We will continue on this path so that our customers can simply shop at a good price," says Andreas Persigehl, Managing Director of BIPA, describing the aim of meeting customers' wishes and needs. On average, prices will be reduced by 10 per cent, with some products even seeing price reductions of up to 27 per cent.

Austrian Martin Gaber becomes Managing Director of BIPA Romania / Copyright: © BIPA Parfumerien Gesellschaft m.b.H / Robert Harson, Reproduction for PR purposes free of charge
DownloadAt a glance
-
BIPA is permanently lowering more than 300 items across all product categories with immediate effect
-
Successful development of recent years at BIPA in Austria and Croatia enables expansion into Romania
-
REWE Group thus focuses on international growth strategy and strengthens market presence in Central and Southeastern Europe