Press Release 17th June 2025

BILLA rocked Nova Rock 2025 with its product range – beer and Leberkässemmeln (meatloaf sandwiches) were particularly popular.

Around 220,000 music fans flocked to Nova Rock in Nickelsdorf this year. BILLA was there as a reliable local supplier, providing a wide range of culinary delights for festival-goers.

Four people are restocking shelves with beverages in a store. They are smiling and wearing matching black event t-shirts. One person is giving a thumbs-up to the camera.

BILLA at Nova Rock / Copyright: © RMA, Bernhard Kerezsi, Reproduction for PR purposes free of charge

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At a glance

BILLA takes stock after its debut at Nova Rock: Festival guests most frequently purchased beer, Leberkässemmeln (a type of meatloaf sandwich), barbecue items, bananas and apples.
Visitors were well catered for with the BILLA Food Stage, BILLA Grill Stage and BILLA Leberkäs Stage.
BILLA supported emergency services on site with fresh food and cold drinks.

For four days, the BILLA Food Stage – a 350 m2 festival supermarket – offered fresh pastries, crisp fruit and vegetables, snacks, chilled drinks and hygiene products. At the Beer Fast Lane, beer and water could be easily pre-ordered and picked up chilled. For all barbecue fans, the BILLA Grill Stage offered high-quality meats such as pork neck, loin and sausages. The BILLA Leberkäs Stage treated visitors to freshly baked Leberkässemmeln straight from the food truck. Special emphasis was placed on regionality in the catering – among others, the Naglreiter bakery from Neusiedl am See and the Karlo butcher's shop from Pamhagen were there.

Daniela Schwarz-Knehtl, BILLA Marketing Manager: ‘The four days at the Nova Rock Festival were a complete success. At our BILLA Stages, we provided visitors with everything they needed for an unforgettable experience. Beer, Leberkässemmeln, barbecue items, bananas and apples were particularly popular.’

Eric Scharnitz, BILLA Sales Director in Burgenland, adds: ‘With the hot temperatures, it was particularly important to BILLA to provide the best possible support not only to festival visitors but also to the emergency services on site. That's why we provided them with fresh food and cool snacks free of charge. We would like to thank the emergency services on site for their dedicated work.’