In Romania, BIPA is also synonymous with attractive prices, modern drugstore products and everything related to care, beauty and well-being. Customers in Romania can expect a range of over 1,000 brands and more than 1,500 own-brand products such as Bi Care, Bi Life, Bi Kids, Bi Styled, Bi Home, Baby Well, Look by Bipa and Bi Good. In total, the range comprises more than 12,000 items in over 15 product categories.
Following the launch in Bucharest, BIPA plans to expand dynamically with 20 to 25 new stores per year. Romania is the third country in BIPA's international growth plan after Austria and Croatia. The REWE Group has been represented in Romania since 2005 with the discount store PENNY.
Markus Geyer, CEO of BIPA International, explains: ‘We are very much looking forward to opening our first store in Bucharest. This is a new milestone for our company and an important strategic step for the entire REWE Group.’
With over 45 years of experience, BIPA is now the best-known drugstore brand in Austria and enjoys around 3.3 million regular customers. After breaking the 1 billion euro sales mark in Austria and Croatia in 2025, BIPA is setting its next milestone with its expansion into Romania.
Martin Gaber, Managing Director of BIPA Romania: ‘We are thrilled to officially open our first shop in January and to soon be able to offer our first customers in Romania a unique shopping experience. BIPA's successful launch in Romania is largely based on the strong cooperation with our colleagues at PENNY.’
Marcel Haraszti, CEO of REWE International AG: ‘BIPA's expansion in Romania is a strong sign of our successful positioning in Central and Eastern Europe. We will offer our customers in Romania the same quality and variety that BIPA has stood for for decades.’
