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Press Release 26th November 2025

Strengthening the merchant structure: REWE Group and Unimarkt sign agreement to acquire 21 Unimarkt locations

REWE Group Austria has signed an agreement with Unimarkt to acquire a total of 21 Unimarkt locations. The majority of these locations will be run by independent retailers as ADEG stores in future. Other locations that were already part of the Unimarkt chain will continue to be operated by BILLA and PENNY.

A modern commercial building complex with glass facades, featuring signs for Rewe and Billa. The architecture includes sleek lines and reflective surfaces under a clear sky.

/ Copyright: REWE International AG, Reproduction for PR purposes free of charge

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Most of the locations are in Upper Austria, with further acquisitions taking place in Styria and Lower Austria. The implementation and acquisition are subject to antitrust approval by the Federal Competition Authority (BWB) and the Federal Cartel Prosecutor, as well as other customary conditions for the execution of such a transaction.

‘We are delighted about this important step towards securing local supply in Austria. Our goal now is to open up new prospects for the employees affected and the independent retailers. We will therefore be holding talks with Unimarkt in the coming weeks and look forward to welcoming new colleagues and retailers,’ emphasises Marcel Haraszti, CEO of REWE International AG.

Mag. Andreas Hämmerle, Managing Director of Unimarkt, adds: ‘We have been in constructive talks with the REWE Group and are pleased that these have come to a successful conclusion. Above all, ADEG's cooperative structures offer Unimarkt retailers an ideal basis for continuing their markets.’

Firmly rooted in Upper Austria

The REWE Group has deep roots in Upper Austria and plays a key role in local supply. With a total of around 5,600 employees, including 250 apprentices, the company is a major employer in the region. The network comprises 160 BILLA stores, 46 PENNY branches, 75 BIPA locations and 40 ADEG stores. This presence underlines the central role played by the REWE Group in supplying goods and services and driving economic growth in Upper Austria.