Press Release 22nd January 2026

BIPA opens first store in Bucharest

BIPA is now officially active on the Romanian market and is opening its first branch in the Mega Mall shopping centre in the Romanian capital Bucharest. The first BIPA branch in Romania has a sales area of around 320 m² with a modern store layout concept, offering customers an attractive shopping experience. The range includes over 13,000 products from the beauty, personal care, health and household sectors, as well as over 25 well-known make-up brands, including the own brand Look by BIPA. In addition, there is a wide range of own brands including BI CARE, BI LIFE, BI KIDS, BI STYLED, BI HOME, BABYWELL and bi good – offering excellent value for money and tailored to the needs of consumers.

A brightly lit store entrance with a pink sign that reads "BIPA," adorned with pink and white balloon columns. The interior features a well-organized display of products under wooden ceiling panels.

/ Copyright: © BIPA/Fortmüller, Reproduction for PR purposes free of charge

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At a glance

The first BIPA branch is located in one of Romania's largest shopping centres, Mega Mall.
Over 13,000 products in more than 15 categories and more than 1,500 BIPA own-brand products.
This makes Romania the second country after Croatia in the international expansion strategy alongside the domestic market of Austria.

‘The opening of the first BIPA store in Romania is an important milestone for us and a strategic step in our international expansion. Our goal is to offer Romanian consumers a modern drugstore concept with a wide range of products,’ says Martin Gaber, Managing Director of BIPA Romania.

The opening of the first store marks the start of BIPA's expansion in Romania. The plan is to open 20 to 25 stores per year by 2026. Romania is the third country in which BIPA is active, after Austria and Croatia.

Markus Geyer, CEO of BIPA International: ‘Building on our success in Austria and Croatia, we are now bringing strong own brands, attractive prices and a modern shopping experience to Romania – an important strategic step for BIPA and the REWE Group.’

With 45 years of experience in the drugstore retail sector, BIPA is one of the leading drugstore retailers in Austria and a major player in Croatia. Around 3.3 million loyal customers count BIPA among their favourite brands. In 2025, the company exceeded the €1 billion mark in sales in Austria and Croatia, driven by strong, consistent growth in recent years.

"BIPA's expansion in Romania is a strong signal for our positioning in Central and Eastern Europe. Thanks to the close cooperation and combined expertise of our colleagues at PENNY Romania, BIPA was able to prepare for its market entry in the best possible way. With a clear growth strategy, we will offer customers in Romania the quality and variety that BIPA has stood for for decades," says Marcel Haraszti, CEO of REWE International AG, describing the expansion step.