‘Our aim is to offer customers a stress-free and fast shopping experience that combines convenience and quality - and at the same fair prices as in our more than 300 shops,’ explains Kai Pataky, Managing Director of PENNY Austria.
Vienna as the No.1 ordering hotspot
60% of Viennese order from delivery services every month. The capital therefore plays a key role in the success of PENNY's online offering. Since the launch in Vienna, the cooperation with foodora has developed steadily and the delivery area has been expanded to Graz, Klagenfurt and Salzburg due to increasing demand. The foodora Trend Monitor 2024 shows: Almost half of Austrians (44.2%) order from a delivery service at least once a month, and in Vienna the figure is almost 60%. This makes PENNY one of the leading providers in the capital when it comes to fast and fresh food deliveries. When everyday life gets stressful again or things get busy before Christmas, shopping can be simple and uncomplicated - PENNY and foodora make it possible.
During Advent and the festive season, meat dishes such as goose, roast beef or turkey are popular classics. At PENNY, you can pre-order the right meat at the touch of a button: At penny.at/vorbestellen, the desired products can be ordered individually - natural or marinated - and collected from one of the 228 shops with butcher service at the preferred time during opening hours.
Kaisersemmel, energy drinks and mineral water in first place
The top sellers are the ‘Ich bin Österreich’ Kaisersemmel (1st place) as well as other baked goods, sparkling mineral water, soft and energy drinks.
PENNY and foodora are planning to further expand their range and increase the efficiency of the delivery service. ‘As a pioneer in quick commerce for PENNY's affordable groceries throughout Austria, we are setting new standards together. This great collaboration enables us to offer customers a unique shopping experience - fast, uncomplicated and affordable. We are delighted with the success we have achieved so far and look forward to the exciting opportunities that the future holds,’ says foodora CEO Alexander Gaied.
In general, online food orders are on the rise. By 2024, 9.3% of the population will order their groceries online at least once a week. Men and young adults between the ages of 18 and 29 have a particularly high affinity for online shopping.
* Statistics foodora Trend Monitor
