More time for what's important
BIPA is the first drugstore in Austria to set new standards in quick commerce through its partnership with foodora and is thus responding to changing customer needs: ‘At a time when our customers’ everyday lives are increasingly stressful and hectic, we want to make shopping as easy as possible for them so that they have more time for the important things in life. We are seeing a growing desire for more flexibility - including when it comes to drugstore shopping. That's why we will soon be expanding our foodora partnership to other cities and will therefore be represented in all federal states,’ explains BIPA Managing Director Andreas Persigehl. A total of 13 new locations, including Eisenstadt, Klagenfurt, Villach and Lustenau, will be activated in the app by the end of March 2025.
Customers order an average of nine products
Of the more than 8,000 items available - the online range is almost identical to that in the shops - over 6,000 items have already been ordered. Bestsellers include BI HOME own-brand kitchen roll, CLEVER handkerchiefs and bin liners, but cosmetics are also becoming increasingly popular. Orders are prepared in selected local shops, which guarantees a short delivery time. The BIPA shops in Favoritenstraße, Kreuzgasse and Hoher Markt have processed the most orders to date, but locations outside Vienna are also receiving more and more enquiries. After Vienna, Graz is currently in second place, closely followed by Linz. The shopping basket contains an average of nine products - the majority of deliveries can be delivered in less than 30 minutes. Orders are placed particularly frequently on Mondays, Fridays and Saturdays. In the federal capitals of Graz and Linz, BI HOME kitchen roll is at the top of the shopping list. People in Innsbruck prefer energy drinks, while infant formula is most popular in Salzburg and St. Pölten.
Simply order & collect jö bonus points
Customers can easily order their favourite products via the foodora app or website. The delivery time can be tracked directly in the app. foodora Managing Director Alexander Gaied: ‘Thanks to the cooperation with BIPA, we will soon be able to offer a comprehensive range of drugstore items for order in all Austrian federal states and thus further expand our range outside of food delivery. We are focussing primarily on CO2-neutral delivery - the short distances involved make this possible.’ foodora has also been part of the jö Bonus Club world for several years. This means that Ös can also be collected and redeemed for orders in the app and on the website. All you need to do is link the jö Bonus Club and your foodora account, which can be done in the foodora app in just a few minutes. Current discounts and promotions available in BIPA shops and in the online shop cannot currently be claimed via the foodora app - the prices correspond to the currant prices.
All 13 new locations: Amstetten, Baden, Tulln, Leonding, Wels, Eisenstadt, Klagenfurt, Villach, Lustenau, Hard, Krems, Steyr, Traun
About foodora:
foodora is one of the largest online ordering platforms in Austria. Customers can order and have their food delivered from more than 6,000 partner restaurants and shops at www.foodora.at or via the app. Since 2021, foodora has been delivering not only dishes from restaurants in Vienna, Graz, Linz, Salzburg, Klagenfurt and Innsbruck, but also products from drugstores, supermarkets, bakeries, florists and numerous other local shops - quickly and reliably right to your doorstep.
foodora is part of the Berlin-based company Delivery Hero SE, which operates portals for online food orders and food deliveries in over 70 countries. Around 3,000 riders use the foodora platform to deliver food from the hottest restaurants in Austria that do not have their own delivery service.
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