Press Release 29th July 2025

Flexible in any weather: Digital advertising at BILLA impresses with an innovative update

In about half of all BILLA and BILLA PLUS stores, customers are welcomed by digital advertising displays at the entrance. The 65-inch screens, due to their prominent placement, reach approximately 5 million contacts per week and are already used by numerous companies for their messages. Now, they are receiving a special update: So-called “Weather Targeted Display Ads” allow for a completely new adaptation of product advertising to the current weather situation.

Four people standing and smiling in a grocery store, with a digital display showing a colorful "Kids" advertisement in the background. The store is well-lit and features produce sections, with signage in German.

Florian Widi (2nd from left), Head of Media Sales at BILLA, and his team – Magdalena Lopitsch (1st from left), Stefanie Gruber (3rd from left), and Viktoria Zischka (4th from left) – are now implementing weather targeting. / Copyright: © BILLA AG / Robert Harson, Reproduction for PR purposes free of charge

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At a glance

The digital advertising displays at the entrance of 600 BILLA and BILLA PLUS stores will now respond to the current weather conditions.
Whether rain, sun, or snow: products from business customers can reach their full potential, as they are ideally showcased according to the specific weather.
Companies that are not listed with BILLA can also utilize the innovative advertising platform.

Florian Widi, Head of Media Sales BILLA: “At BILLA, we offer companies comprehensive advertising opportunities – even for those not listed with us. With the update of the 600 digital advertising displays in the entrance areas, we are taking this to a new level. Weather targeting – dynamic advertising that adapts to the weather – is our latest innovation, providing many benefits for our business customers.”

Weather targeting ensures targeted addressing of needs and increased engagement

The advantages of weather targeting are clear: The advertising subjects benefit from current embedding and address customer needs even better. A more precise personalized approach is possible. At the same time, the BILLA team ensures a quick and uncomplicated integration into existing systems according to the wishes of the business customers.

Diverse advertising opportunities within the BILLA family

With numerous screens in the stores, accompanied by the jö.live radio, Austria's largest monthly magazine “Frisch gekocht,” and a strong online presence through the BILLA online shop, the grocery retailer BILLA offers extensive advertising opportunities for companies. The advertising displays in the entrance areas have been part of this colorful bouquet since 2023. For these, just a six-second video is enough to effectively spread advertising messages.